Privacy Policy

6.1 Subscription to Our Email Newsletter

When you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing additional data is voluntary and will be used to address you personally.

For the distribution of the newsletter, we use the so-called Double Opt-In procedure. This means that we will only send you the email newsletter after you have explicitly confirmed that you agree to receive the newsletter. We will then send you a confirmation email, in which you are asked to click on a corresponding link to confirm that you wish to receive the newsletter in the future.

By activating the confirmation link, you grant us permission to use your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. When subscribing to the newsletter, we store the IP address registered by your Internet Service Provider (ISP) as well as the date and time of registration in order to trace any possible misuse of your email address at a later time.

The data we collect during the newsletter subscription process will be used exclusively for the purpose of marketing communication through the newsletter. You can unsubscribe from the newsletter at any time by clicking on the unsubscribe link provided in the newsletter or by sending a corresponding message to the responsible party mentioned at the beginning.

Once unsubscribed, your email address will be immediately deleted from our newsletter distribution list, unless you have explicitly consented to further use of your data or unless we reserve the right to further use your data, which is legally permitted and about which we will inform you in this statement

6.2 Sending the Email Newsletter to Existing Customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services to those you have already purchased, from our range, via email. In this case, we do not need to obtain a separate consent from you. The data processing is carried out solely based on our legitimate interest in personalized direct advertising in accordance with Art. 6 Para. 1 lit. f GDPR.

If you initially objected to the use of your email address for this purpose, we will not send you any promotional emails. You have the right to object to the use of your email address for this advertising purpose at any time, with effect for the future, by notifying the responsible party mentioned at the beginning. For this, only transmission costs according to the basic tariffs will apply. Upon receipt of your objection, the use of your email address for advertising purposes will be immediately discontinued

7) DATA PROCESSING FOR ORDER EXECUTION

7.1 The personal data we collect will be shared with the transport company commissioned with the delivery as part of the contract execution, insofar as this is necessary for the delivery of the goods. Your payment data will be shared with the commissioned financial institution for payment processing, provided this is necessary for completing the payment. If payment service providers are used, we will specifically inform you about this below.

The legal basis for sharing the data is Art. 6 Para. 1 lit. b GDPR

7.2 Use of Payment Service Providers (Payment Providers)

• PayPal
  When paying via PayPal, credit card via PayPal, direct debit via PayPal, or—if offered—"Purchase on Invoice" or "Installment Payment" via PayPal, we will forward your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as "PayPal") as part of the payment processing.

The data transfer takes place in accordance with Art. 6 Para. 1 lit. b GDPR and only to the extent necessary for payment processing

PayPal reserves the right to conduct a credit check for the payment methods Credit Card via PayPal, Direct Debit via PayPal, or—if offered—Purchase on Invoice or Installment Payment via PayPal. For this purpose, your payment data may be shared with credit agencies in accordance with Art. 6 Para. 1 lit. f GDPR based on PayPal's legitimate interest in determining your creditworthiness.

The result of the credit check, regarding the statistical probability of payment default, is used by PayPal to decide whether to offer the respective payment method. The credit check may include probability values (so-called score values). If score values are included in the credit report result, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of score values includes, but is not limited to, address data.

For further data protection information, including details on the credit agencies used, please refer to PayPal's privacy policy:
https://www.paypal.com/de/webapps/mpp/ua/privacy-full

You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractually required payment processing.

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SOFORT
If the payment method "SOFORT" is selected, the payment processing will be handled by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter referred to as "SOFORT"). We will transfer the information you provided during the order process, along with details about your order, to SOFORT in accordance with Art. 6 Para. 1 lit. b GDPR.

SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The transfer of your data is done exclusively for the purpose of processing the payment with the payment service provider SOFORT and only to the extent necessary for this.

For further information about SOFORT's privacy policy, please visit:
https://www.klarna.com/sofort/

8) CONTACTING FOR REVIEW REMINDER

Own Review Reminder (not sent through a customer review system)

We use your email address to send a one-time reminder asking you to provide a review of your order for the review system we use, provided you have explicitly given your consent during or after your order in accordance with Art. 6 Para. 1 lit. a GDPR.

You can withdraw your consent at any time by sending a message to the responsible party for data processing.

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9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook Plugins with Shariff Solution

Additional customs duties and/or import taxes are not included in the price and are the responsibility of the customer.

On our website, we use so-called social plugins ("plugins") from the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").

To enhance the protection of your data when visiting our website, these buttons are not fully integrated as plugins but are embedded as simple HTML links. This ensures that when you visit a page of our website that contains such buttons, no connection to Facebook's servers is established yet. If you click the button, a new browser window will open, leading to Facebook's site, where you can (if necessary, after logging in) interact with the plugins.

Facebook Inc., based in the USA, is certified under the US-EU Privacy Shield Agreement, which ensures compliance with the data protection level required in the EU.

For the purpose, scope, and further processing of data by Facebook, as well as your rights and settings options to protect your privacy, please refer to Facebook's privacy policy:
https://www.facebook.com/policy.

9.2 Google+ Plugins as Shariff Solution

On our website, we use so-called social plugins ("plugins") from the social network Google+, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins but are embedded using a simple HTML link. This ensures that when you visit a page on our website containing such buttons, no connection to Google+'s servers is established yet. If you click the button, a new browser window will open, leading to Google+'s page, where you can (if necessary, after entering your login details) interact with the plugins there.

Google LLC, based in the USA, is certified under the US-EU Privacy Shield Agreement, which ensures compliance with the data protection standards required in the EU.

For the purpose, scope, and further processing of data by Google, as well as your rights and settings options to protect your privacy, please refer to Google's privacy policy:
https://www.google.com/intl/de/policies/privacy

9.3 Instagram Plugin as Shariff Solution

On our website, we use so-called social plugins ("plugins") from the online service Instagram, operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

To enhance the protection of your data when visiting our website, these buttons are not fully integrated as plugins but are embedded using a simple HTML link. This ensures that when you visit a page of our website containing such buttons, no connection to Instagram's servers is established yet. If you click the button, a new browser window will open, leading to Instagram's page, where you can (if necessary, after entering your login details) interact with the plugins there.

Instagram LLC, based in the USA, is certified under the US-EU Privacy Shield Agreement, which ensures compliance with the data protection standards required in the EU.

For the purpose, scope, and further processing of data by Instagram, as well as your rights and settings options to protect your privacy, please refer to Instagram's privacy policy:
https://help.instagram.com/155833707900388

10. Online Marketing

10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

DoubleClick uses cookies to serve relevant ads to users, improve campaign performance reports, or to avoid showing the same ads multiple times. Through a cookie ID, Google tracks which ads are displayed in which browser and can prevent them from being shown repeatedly. The processing is based on our legitimate interest in optimizing the marketing of our website, in accordance with Art. 6 (1) lit. f DSGVO.

Furthermore, DoubleClick can use cookie IDs to capture so-called conversions, which relate to ad requests. For example, if a user views a DoubleClick ad and later visits the advertiser's website with the same browser and makes a purchase, this is tracked as a conversion. According to Google, DoubleClick cookies do not contain personal information.

Due to the marketing tools employed, your browser automatically establishes a direct connection to Google’s servers. We have no influence over the scope and further use of the data collected by Google through the use of this tool and therefore inform you based on our current knowledge: By integrating DoubleClick, Google receives the information that you have visited the corresponding part of our website or clicked on one of our ads. If you are registered with a Google service, Google can assign this visit to your account. Even if you are not registered with Google or logged in, there is a possibility that Google will discover and store your IP address.

If you do not wish to participate in this tracking process, you can disable cookies for conversion tracking by adjusting your browser to block cookies from the domain www.googleadservices.com, Google Ad Settings. This setting will be deleted if you delete your cookies. Alternatively, you can find more information on setting cookies and making settings at the Digital Advertising Alliance website www.aboutads.info. Finally, you can set your browser to notify you of cookies being placed and allow you to individually accept them or exclude their acceptance for specific cases or in general. Please note that if you do not accept cookies, the functionality of our website may be limited.

Google LLC, based in the USA, is certified under the US-EU Privacy Shield Framework, which ensures compliance with the data protection standards applicable in the EU.

For more information on DoubleClick's privacy policy, please visit:
https://www.google.de/policies/privacy/

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10.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program Google AdWords and, within the framework of Google AdWords, Conversion Tracking provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to draw attention to our attractive offers on external websites through the use of advertising (so-called Google AdWords). We are able to determine the success of individual advertising measures based on the data of the advertising campaigns. Our goal is to display ads that are of interest to you, make our website more attractive, and ensure fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on an ad served by Google AdWords. Cookies are small text files that are stored on your computer system. These cookies usually expire after 30 days and do not serve personal identification purposes. If the user visits specific pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie, so cookies cannot be tracked across AdWords customer websites. The information collected through the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. The customers are informed about the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag

Users who have clicked on an ad and have been redirected to a page with a conversion tracking tag will not receive any information that allows them to be personally identified. However, if you do not wish to participate in conversion tracking, you can prevent it by disabling the cookie for Google Conversion Tracking in your internet browser settings. In this case, you will not be included in the conversion tracking statistics.

We use Google AdWords based on our legitimate interest in targeted advertising according to Art. 6 para. 1 lit. f GDPR.

Google LLC, based in the USA, is certified under the US-European Privacy Shield Framework, which ensures compliance with the data protection standards applicable in the EU.

For more information on Google’s privacy policies, please visit:
https://www.google.de/policies/privacy/

If you wish to permanently disable ad cookies, you can do so by adjusting the settings in your browser software or by downloading and installing the following browser plugin:
Google Ads Plugin

Important note: If you disable cookies, certain functions of this website may not be available or may only be available with limitations

11) WEB ANALYTICS SERVICES

Google (Universal) Analytics

• Google Universal Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies," which are text files stored on your computer that allow for an analysis of how you use the website. The information generated by the cookie regarding your use of this website (including your truncated IP address) is generally transferred to a Google server in the USA and stored there.

This website uses Google Analytics exclusively with the "_anonymizeIp()" extension, which ensures that the IP address is anonymized by truncation, thus preventing any direct identification of individuals. Through this extension, Google truncates your IP address within the member states of the European Union or other countries party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and truncated there. In such exceptional cases, this processing is done in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

On our behalf, Google uses this information to evaluate your use of the website, compile reports on website activities, and provide further services related to website usage and internet usage. The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other data from Google.

You can prevent the storage of cookies by adjusting the settings in your browser software; however, we would like to point out that in this case, you may not be able to fully use all features of this website. Furthermore, you can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plugin available at the following link:
Google Analytics Opt-Out Plugin

Alternatively, if you're using a mobile browser or a different browser, click the following link to set an opt-out cookie that prevents Google Analytics from collecting data on this website in the future (this opt-out cookie works only in this browser and only for this domain; if you delete your cookies in this browser, you will need to click the link again):
Disable Google Analytics

Google LLC, based in the USA, is certified under the US-EU Privacy Shield Framework, ensuring compliance with the data protection standards applicable in the EU.

This website also uses Google Analytics for cross-device analysis of visitor flows, which is conducted through a User ID. When you first visit the site, a unique, permanent, and anonymized ID is assigned to you, which is set across devices. This allows interaction data from various devices and sessions to be attributed to a single user. The User ID does not contain personal data and does not transmit such data to Google.

You can object to the collection and storage of data via the User ID at any time with future effect. To do so, you need to disable Google Analytics on all systems you use, for example, in another browser or on your mobile device. You can deactivate it using a browser plugin from Google:
Google Analytics Opt-Out Plugin
Alternatively, you can click the link above to set an opt-out cookie on mobile devices or other browsers.

For further information on Universal Analytics, please visit:
Google Universal Analytics Support

12) RETARGETING / REMARKETING / RECOMMENDATION ADVERTISING

Facebook Custom Audience via Pixel

This website uses the Facebook Pixel from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). If explicit consent is granted, this tool tracks users' behavior after they have seen or clicked on a Facebook ad. This process helps assess the effectiveness of Facebook ads for statistical and market research purposes and may help optimize future advertising campaigns.

The data collected is anonymous for us, meaning we cannot draw conclusions about the identity of users. However, the data is stored and processed by Facebook, enabling it to link the data to the respective user profile and use it for its own advertising purposes in accordance with Facebook’s Data Use Policy (https://www.facebook.com/about/privacy/).

You can allow Facebook and its partners to show advertisements on and off Facebook. To this end, a cookie may be stored on your device. This processing is only carried out if explicit consent is given in accordance with Art. 6 para. 1 lit. a GDPR.

Consent to use the Facebook Pixel can only be given by users who are over the age of 13. If you are younger, we ask that you seek permission from your guardians.

Facebook Inc., based in the USA, is certified under the US-EU Privacy Shield Framework, ensuring compliance with the data protection standards applicable in the EU.

To deactivate the use of cookies on your computer, you can configure your web browser to block the storage of cookies in the future or to delete existing cookies. However, disabling all cookies may prevent certain functions of our website from working properly. You can also disable the use of cookies by third parties, such as Facebook, on the Digital Advertising Alliance website: www.aboutads.info/choices.

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Google AdWords Remarketing

Our website uses the Google AdWords Remarketing feature to advertise this website in Google search results as well as on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). To this end, Google places a cookie in your browser, which automatically enables interest-based advertising based on a pseudonymous cookie ID and the pages you visit.

This processing occurs based on our legitimate interest in optimally marketing our website, according to Art. 6 para. 1 lit. f GDPR.

Further data processing only occurs if you have given consent to Google to link your internet and app browsing history to your Google account, and Google uses information from your Google account to personalize ads you view on the web. In this case, if you are logged into Google during your visit to our website, Google uses your data combined with Google Analytics data to create and define audience lists for cross-device remarketing. Your personal data will be temporarily linked with Google Analytics data to form audiences.

You can permanently disable the setting of cookies for ad personalization by downloading and installing the browser plugin available at the following link:
Google Ads Settings

Alternatively, you can learn more about cookie settings on the Digital Advertising Alliance website at www.aboutads.info and make your preferences known. You can also configure your browser to notify you when cookies are set, and choose whether to accept them on an individual basis, or block cookies altogether. Not accepting cookies may limit the functionality of our website.

Google LLC, based in the USA, is certified under the US-EU Privacy Shield Framework, ensuring compliance with the data protection standards applicable in the EU.

For more information on advertising and Google’s privacy practices, you can view Google’s privacy policy here:
Google Ads Privacy Policy

13) RIGHTS OF THE DATA SUBJECT

13.1 The applicable data protection law grants you comprehensive rights concerning the processing of your personal data by the data controller, including the right to access and intervene. Below, we inform you about these rights:

• Right to Access according to Art. 15 GDPR: You have the right to request information about your personal data processed by us, including the purposes of processing, the categories of personal data being processed, the recipients or categories of recipients to whom your data has been disclosed or will be disclosed, the planned duration of storage or the criteria for determining the duration of storage, the existence of the right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not collected by us from you, the existence of automated decision-making, including profiling, and where applicable, meaningful information about the logic involved and the significance and intended consequences of such processing, as well as your right to be informed about the safeguards in accordance with Art. 46 GDPR when your data is transferred to third countries.

• Right to Rectification according to Art. 16 GDPR: You have the right to request the immediate correction of inaccurate data and/or completion of incomplete data we hold about you.

• Right to Erasure according to Art. 17 GDPR: You have the right to request the deletion of your personal data, provided that the conditions in Art. 17 para. 1 GDPR are met. However, this right does not apply if the processing is required for the exercise of the right to freedom of expression and information, for the fulfillment of a legal obligation, for reasons of public interest, or for the assertion, exercise, or defense of legal claims.

• Right to Restriction of Processing according to Art. 18 GDPR: You have the right to request the restriction of processing of your personal data if the accuracy of the data you contest is being verified, if you oppose the erasure of your data due to unlawful processing and instead request the restriction of its processing, if you need your data for the assertion, exercise, or defense of legal claims, or if we no longer need the data for the purposes of processing, but you require it for the establishment, exercise, or defense of legal claims.

• Right to Notification according to Art. 19 GDPR: If you have exercised your right to rectification, erasure, or restriction of processing, the data controller is obliged to inform all recipients to whom your personal data has been disclosed about these actions unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.

• Right to Data Portability according to Art. 20 GDPR: You have the right to receive your personal data, which you have provided to us, in a structured, commonly used, and machine-readable format, or to request the transfer of your data to another controller, provided this is technically feasible.

• Right to Withdraw Consent according to Art. 7 para. 3 GDPR: You have the right to withdraw your consent to data processing at any time with effect for the future. In the case of withdrawal, we will delete the relevant data immediately unless further processing is based on another legal basis for processing without consent. The withdrawal of consent does not affect the lawfulness of processing based on consent before the withdrawal.

• Right to Lodge a Complaint according to Art. 77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, without prejudice to any other administrative or judicial remedy. The complaint can be filed with a supervisory authority in the member state of your residence, workplace, or the place of the alleged infringement

  13.2 Right to Object

  IF WE PROCESS YOUR PERSONAL DATA BASED ON A LEGITIMATE INTEREST PURSUANT TO A BALANCE OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO SUCH PROCESSING ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.

  IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE RELEVANT DATA. HOWEVER, FURTHER PROCESSING MAY BE PRESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

  IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING PURPOSES. YOU CAN EXERCISE THIS RIGHT AS DESCRIBED ABOVE.

  IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE RELEVANT DATA FOR DIRECT MARKETING PURPOSES.

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  14) RETENTION PERIOD FOR PERSONAL DATA

  The retention period for personal data is determined by the respective statutory retention periods (e.g., commercial and tax law retention periods). After the retention period has expired, the relevant data will routinely be deleted, unless it is still required for the fulfillment or initiation of a contract and/or we have a legitimate interest in further storage.

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